Potato dumplings on bread, Tuscan salami, forest flavours and a classic open sandwich in a new take. Four finalists, each with a uniquely composed sandwich, are through to the final of Mack-SM 2025. Among them is Daniel Svensson, head chef at the Grimeton World Heritage site.
Daniel Svensson, head chef at Matsalen, Grimeton World Heritage site
On 8 November, at Stockholmsmässan, it will be decided who creates Sweden’s tastiest, most innovative and well-balanced sandwich – and thus takes home the title of Swedish Sandwich Champion.
When Mack-SM returns, it does so with full focus on this year’s theme Balance. Four creative finalists have been selected and will, in front of an audience, make 20 sandwiches each – in just 45 minutes. This year’s entries reflect everything from local ingredients and sustainable cooking to flavour journeys through Sweden and Europe.
– Mack-SM really shows the sandwich’s strength as climate-smart, creative and inspiring fast food. This year we’ll see strong craftsmanship, exciting flavours and finalists who are passionate about both bread and sustainability. This will be a final with sandwiches worth remembering, says Martin Lundell, CEO of Sweden’s Bakers & Confectioners.
Mack-SM was founded by the industry association Sweden’s Bakers and Confectioners in 2002 and aims to find Sweden’s tastiest and most innovative sandwich – in other words, Sweden’s best sandwich.
Finalists in Mack-SM 2025:
“A Piece of Öland” – Sanna Olsson, Gylles konditori, Karlskrona
Sanna Olsson, 21, from Blekinge, is competing with a sandwich based on kroppkaka, hearty bread and a fresh cream cheese. A tribute to her home region, inspired by nature’s flavours and a childhood favourite.
“My sandwich reflects both me and the places I come
from. Simple, but unique,” says Sanna Olsson.
“Forest and Plains” – Karin Gullberg, Linds Bageri, Tranås
Karin Gullberg, 56, combines experience from both restaurant kitchens and
the floristry industry. Her competition sandwich is built on the meeting of different flavours – where the forest’s deep notes meet the plains’ gentle touches.
“It feels reassuring to have all of Linds Bageri behind me. Now
I’m looking forward to showing my entry,” says Karin Gullberg.
“Toscana” – Ebbe Iseborn, Schiacciateria Firenze,
Falkenberg
Ebbe Iseborn, 22, runs his own Italian sandwich restaurant in Falkenberg.
His sandwich “Toscana” is inspired by trips to Italy, and combines
deeply roasted onion with Tuscan salami for a perfect balance of flavours.
“I want to create sandwiches that are simple but sophisticated.
‘Toscana’ is exactly that – full of flavour, balanced and filled with love for
the ingredients,” says Ebbe Iseborn.
“The Open Sandwich” – Daniel Svensson, Grimeton World Heritage
Radio Station, Varberg
Daniel Svensson, 41, is an experienced head chef and climate-smart food visionary.
His sandwich is a modern interpretation of the Swedish landgång, created with a
zero-waste principle and a strong sustainability profile.
“The landgång is a textbook example of craftsmanship –
well-balanced and climate-smart. I want to show that classic flavours can be
the choice of the future,” says Daniel Svensson.
– Here at Grimeton Radio Station, we have a landgång in each of the six gigantic antenna towers of the longwave transmitter celebrating its 100th anniversary this year, says Daniel Svensson. It has of course inspired us to create our sustainable landgång in edible form, and now, in connection with Mack-SM, it has been taken to an even higher level in the competition entry, where I both churn the butter and use the whey when I bake the bread.
About the final
Mack-SM 2025 takes place on 8 November at Stockholmsmässan during Sthlm Food & Wine and Bak & Choklad. The final starts at 11:00 and the winner is announced at 13.30.
About Mack-SM
Mack-SM is organised by the industry association Sweden’s Bakers & Confectioners, with KåKå as the main sponsor. The competition aims to crown Sweden’s tastiest, healthiest and trendiest lunch sandwich. The winner receives SEK 10,000 in an education scholarship.
Press contact, Grimeton World Heritage site:
Lena Bager
kommunikation@grimeton.org
Mobile: 0768-08 89 25
For more information about Mack-SM:
Martin Lundell, CEO, Sweden’s Bakers & Confectioners
martin@bageri.se
Mobile: 070-364 67 94
Press contact, accreditation and images:
Rebecka Norman, The Stockholm Project
rn@thestockholmproject.se
Mobile: 076-555 64 17
PRESS RELEASE & PRESS IMAGES
